How the Marketing Mind Works, Part II

by Wolf Benedict on November 16, 2009

In the last blog post, we talked about people believing what they read on the internet, even if they are unfamiliar with the source. Here are the four points I went over:

1) People tend to believe what they read on the internet if the subject is of interest to them, even if they aren’t familiar with the author or source.

2) Most people are in “learning/acquiring mode” rather than “active leader” mode.

3) Whereas most people are accumulating knowledge when they’re interested in a subject, a leader is interested in accumulating more PEOPLE and resources.

4) Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND… a sense of indebtedness to the leader.

In this post, we will go over #2 in the list.

In our industry, most people are in “learning/acquiring mode”, or at the very least, “following” mode. This is all well and good to a point. All beginners are followers. However, at a certain point, a follower should demonstrate more leadership qualities. I go over what a leader is in my 7 Day Mini-Course which you can subscribe to in the big blue box to the right.

As an aside, one of the crucial differences between a leader and a follower/acquirer is the leader has a tendency to execute what he or she has learned right away. Putting it another way, they immediately set out to DO what they were taught. They are quick decision makers.

It is only through doing that one masters it. This is obvious, yet someone stuck in “following” hasn’t arrived at this conclusion yet.

Now don’t get me wrong – leaders are still in “learning/acquiring” mode. To think you know it all is delusional at best. I’m just saying that most people out there in our industry (marketing) are in knowledge acquiring mode and can even have a tendency to get stuck there. They turn into “armchair experts.” Constantly reading at home but not putting their knowledge into action.

This is something you need to get over right away if you have been doing it. By all means, read, absorb and learn, but PUT IT INTO ACTION RIGHT AWAY once you have learned about it. Once you do, it becomes yours.

It is important to see if you are an acquirer or leader, or ideally, both. If you are an acquirer only, see this habit in yourself and start developing your leadership qualities by enriching yourself with books and courses on leadership.

Personally, I have a whole bookshelf of books on leadership alone. I can share what I’m reading and have read in another post. They’re all excellent books.

Just be cautioned – don’t become that dreaded ”armchair expert” I mentioned above. Doing this, you stay stuck in the hypnosis of information gorging. Read, read, read, but no action. Like eating too much at dinner, you feel full, overwhelmed, and it’s really not good for you in the long term. Plus you can probably get indigestion and your spouse will yell at you for gorging yourself. :)

The other important distinction you should get – since most people are into acquiring, you will be much more powerful if you GIVE THEM WHAT THEY SEEK.

Isn’t that brilliant? The higher percentage of people out there are in acquiring mode. When you give to them, you become a proverbial crackpipe. They become addicted, or at least find benefit in associating with and learning from you.

Okay, maybe a crude description with the crackpipe thing, but, you get what I mean. They will look to you since you are leading by demonstrating givingness.

Summed up: continue to acquire and learn on a daily basis. But do not get stuck in an informational tar pit. You need to put into action what you have learned so it becomes yours. Then you will be able to lead and teach others. Once you do that, (and you subscribe to my 7-Day Mini-Course), you will be much more apt to the avenues of prosperity.

We will discuss number 3 – accumulating knowledge vs. accumulating resources (people), in a future blog post. Keep checking back!

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{ 39 comments… read them below or add one }

1 online_currency_trading November 24, 2009 at 4:43 am

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2 Wolfgang Benedict November 24, 2009 at 9:48 am

Thanks! There will be much more in the days to come.

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4 Wolfgang Benedict November 27, 2009 at 9:00 pm

Thanks!

5 Whey Protein side Effects November 30, 2009 at 11:03 am

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6 buy acai girl December 1, 2009 at 4:01 am

As much I would like to underdstand your site bur my poor english ise prroblem.

7 Anonymous December 5, 2009 at 12:14 pm

Very good concept, I like how you convey the message.

8 byden guinard February 13, 2010 at 5:52 am

Reed.co.uk – Cornwall – A leading Chilled Food manufacturer is currently seeking a Manufacturing Manager to lead, develop and motivate… manufacturing teams, focusing on producing quality products, in a cost efficient safe and consistent manner. Implement – £40000 – 45000 per year

9 lin February 13, 2010 at 6:05 am

Hi, I'm lucky enough to have a marketing job – but was struggling as well so I know what you mean! http://www.marketingzulu.com is pretty good, they've got a reccommended job site on there.

10 puy February 23, 2010 at 2:27 am

Thanks – glad you liked this management video. Patrick

11 kessegura ginsso February 28, 2010 at 1:48 pm

Most of us fail in our home based business/network marketing efforts because we lack time, knowledge, and the motivation to make success!!! Success Blueprint Success Blueprint Program Success Blueprint Review Wowza Wowwza mlm goldmine nes never ending success noss gifting video…

12 lem benet March 14, 2010 at 12:40 am

If you know where to go and who to ask and what to do ….<knowledge> then you can create how you want to live, most of the time

13 taske midie March 14, 2010 at 9:20 am

A friendly nursery in South Gloucestershire requires an experienced senior Nursery Nurse for it’s 2-3’s room to start as soon as possible. The ideal candidate will have 1-3 years experience, display leadership qualities, have a passion for providing….

14 lab gai March 19, 2010 at 3:43 pm

there is no difference

15 brazza duggs March 23, 2010 at 12:45 am

it’s normal!!!!! xD Italy is a beautiful country with very nice places to visit! This winter has been heavy enough but Thank God for little given that in a while will start the spring!!!!Where do you live..???..

16 subowiet March 30, 2010 at 5:08 pm

you will better off by offering in buy back dont keep invetment in weak fundamental company shares

17 gest devon March 30, 2010 at 11:13 pm

Yep. Can’t argue with any of that.

18 sumphren begletit April 1, 2010 at 10:29 pm

O analista parece confundir o papel do emissor de cartão de crédito com o da credenciadora (acquirer).

19 boure harese April 4, 2010 at 1:50 am

Yep. Can’t argue with any of that.

20 bochanee wessy April 8, 2010 at 3:27 pm

Leadership in the Army or the armed forces in general, is about respect. Remember that no matter how young you are, your soldiers look up to you. They obey your every command. So, soldiers are willing to fight for a platoon commander that they respect and admire, not someone they hate.

Be fair, and be flexible. But never tolerate undisciplined actions. If you prove to them that you are tough but fair, they will respect you. If they see that by your example you can prove to them that you are a model officer, then your leadership status will improve. Remember, always remember that leaderships grows as you assume responsibility for your actions and are to willing to sacrifice yourself for the goodness of your unit and each and every one of your men.

May God bless you.

21 eling main April 14, 2010 at 7:18 pm

I do believe that the pharmaceutical companies have provided humanity with some benefits in the area of treatment for major disorders, serious injuries, etc., but this underhanded tactic is one that would be consistent with an illicit drug dealers off the streets! What’s happening to America’s Moral Fibers????????????

22 cohomsey amelfer April 15, 2010 at 6:03 pm

Whatever you believe with emotions becomes your reality. You always act in a manner consistent with your intermost beliefs and convictions.

23 tivie verny May 2, 2010 at 4:39 pm

Sorry, but I cannot provide ANY leadership qualities for Obama, as I do not see ANY in him.

McCain… let's see…

— Has a strong sense of self… knows his strengths and limitations
— Has a strong faith and belief in a higher power.
— Believes in and trusts the American people
— Is able to get along with and motivate others around him
— Doesn't give a hoot what the press may say about him

Does that help? I hope so!

Have a right-wing day.

24 mackelsson May 5, 2010 at 3:26 pm

The person we believe ourselves to be will always act in a manner consistent with our self-image. Brian Tracy

25 don May 6, 2010 at 5:53 pm

“Our mission is to present the information the U.S. government collects about every community. By publishing this data in an easy to understand and consistent manner, we seek to empower citizens to act on what’s known.”

26 berge May 13, 2010 at 6:43 am

Card Authentication Technical SME You will have extensive CAMS 2 Acquirer experience at a technical level from architecture knowledge through to development. This is an urgent requirement so please send your CV for immediate review. Rullion Computer Personnel LTD is acting as an Employment Business in relation to this vacancy. …

27 elfinz bourns May 23, 2010 at 6:57 am

Accenture – United Kingdom – Financial Services Banking Industry Marketing Director-00093418DescriptionFinancial Services Banking Industry… Marketing DirectorLocation – LondonWe are now looking for a Financial Services Banking Industry Marketing Manager

28 baezain May 26, 2010 at 1:04 pm

Global Payments Recognized as Merchant Acquirer of the Year 2010 by Cards International Magazine

29 vic May 28, 2010 at 1:08 am

Culture Scout Blog – sports, business, industry, marketing, blog, finance

30 obingra humoulia June 10, 2010 at 2:10 am

Sammons Group – Hastings, East Sussex – Nursing Home Manager- for a purpose built, large, 2 star rated nursing home. Our client is seeking a highly professional Manager who is RGN or RMN qualified and who possesses strong leadership qualities. Your responsibility will be to ensure the Home cares for every client as an individual, ensure care standards, marketing of the home, budget management and establishing a team of carers of the hig – £35000 – 45000 per year

31 ibylerma goodwellis June 14, 2010 at 7:35 am

Future Leadership Qualities..

32 buber June 20, 2010 at 4:44 am

i didn’t say you didn’t do your research. Can you tell me where u got some of your info on the subject. Why was he so mad at Mike Delaney?

33 joli kilfreyer June 23, 2010 at 12:26 am

Hi. I’m from the Philippinesand interested to teach english in Korea. Are they accepting non-native english speakers?

34 roski gmonts June 27, 2010 at 7:47 pm

Funding a Cleantech? This is important! M&A Activity info from the Acquirer and the Acquired. You need this panel

35 snowskie hussup July 4, 2010 at 4:18 pm

i’m not trying to be a smart ass, but didnt jesus himself say you had to be REBORN to get into heaven? really everyone uses different language to discribe the same things from a different percpective and they immediately become defensive and its right/wrong…heaven hell…how does that help anyone? now is ee why this age is symbolized by POLARIZED FISH. Maybe when we are the water bearer we’ll “hold our own” as ONE…we wont be BATHING in the sea we will CONTROL the SEA!!!

36 simko July 7, 2010 at 11:23 am

Every American has the right to free speech. NOBODY has the right to be HEARD.

If he is causing a traffic hazard or making threats, it may be possible to have him removed. If not, perhaps the school or parents can figure out a way to drown him out – by piping music through a loudspeaker or blasting car horns, etc.

37 blantomary July 29, 2010 at 9:34 am

Mine hasn't got a clue so depends on her knowledge. Have explained MANY times how to do things but waste of time :-S

38 pecci August 4, 2010 at 6:23 pm

Adobe announced today that Josh James, chief executive of its acquisition Omniture, is leaving at the end of July. It’s normal for CEOs to leave eventually when their companies are acquired, but the speed of the departure is a bit unusual — usually those CEOs are contracted to stay with the acquirer for a year or two as part of the deal. And Adobe only announced in September that it was acquiring the analytics company for $1.8 billion. I’ve asked Adobe for the reason behind James’ departure and will update if I hear back. Sometimes a departure can suggest trouble, but in the press release Adobe CEO Shantanu Narayen said Omniture is doing well for Adobe and is already accounting for 10 percent of the company’s revenue. (Its total revenue in the most recent quarter was $943 million.) “With Omniture, Josh built the industry’s first integrated online marketing suite as an intelligent platform to optimize online business initiatives,” Narayen said. “Further, he provided the leadership to…

39 rebick robsthomar August 16, 2010 at 6:06 pm

Aston Villa and Randy Lerner have managed to drive away their most important asset It was a febrile day at Aston Villa’s Bodymoor Heath training ground and you could feel a rift coming. In the aftermath of his team’s 7-1 hammering at Chelsea, Martin O’Neill was trying to pull off the hard PR trick of affirming passion for the job while also using a large media gathering to warn the club’s owner his fidelity to the claret and blue was finite. This was no easy mission. Realising his threat to leave was a bit too stark, O’Neill later issued a statement restating his loyalty to Randy Lerner’s philanthropic mission. But there was no mistaking the Villa manager’s agitation later in a private conversation as he contemplated the possibility that Gareth Barry’s sale to Manchester City the previous summer had started a trend that would turn Lerner’s parish into a dispenser rather than an acquirer of talent. James Milner’s move to one of the Manchester monsters was already being touted and the…

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