How the Marketing Mind Works, Part III

by Wolf Benedict on November 16, 2009

In the last blog post, we talked about people being in learning/acquiring mode. Here are all the four points. We’ve discussed the first two already:

1) People tend to believe what they read on the internet if the subject is of interest to them, even if they aren’t familiar with the author or source.

2) Most people are in “learning/acquiring mode” rather than “active leader” mode.

3) Whereas most people are accumulating knowledge when they’re interested in a subject, a leader is interested in accumulating more PEOPLE and resources.

4) Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND… a sense of indebtedness to the leader.

Let’s talk about #3, and in the next (and final part) of this mini-series, we’ll talk about #4.

This one is pretty direct. Both leaders and followers share the same attribute of learning new things, acquiring potent skills, and expanding their horizons through books and courses.

BUT… there is one crucial difference. *Drumroll, please…*

Those same folks who are in “learning/acquiring” use knowledge as their primary resource.  A leader, on the other hand, has gotten to the point where they start focusing sharing their experience with PEOPLE, and concurrently focus on PEOPLE  as their resource.

Someone who isn’t yet recognized as a leader (let’s call them a pre-leader) hasn’t yet arrived at the place where people are looking to them for solutions because they haven’t spent enough time networking or building a following.

If you have ever seen Star Wars, you’ll know that in order to become a Jedi, you have to train extensively, enrich yourself, and serve others. Before you become a Jedi, you are called a “Padawan”. You’re in essence still mastering the skills required for leadership, but not quite a leader yet.

Once you do graduate into marketing Jedi-hood, people will start looking to you. But it’s not an overnight “Ah HA! NOW I’m a Jedi! The Force is Strong with me!” type deal. It builds up, takes momentum and time, and when critical mass hits, suddenly you find yourself in a position where you are teaching others and gaining them as a resource.

How to find yourself as the coveted expert and create mass appeal? We will cover that in future topics.

At this point, you learn the most from teaching others what you have learned through direct experience.

Okay, so how does this relate to “How the Marketing Mind Works” ? Take a step back and see the overall picture:

We are all looking for a better way in all fields. One of the best ways to do this is to model yourself after an authority. Your marketing mind can become sharpened, achieve shortcuts and grow faster when you have a mentor or leader at hand. You also need to realize that in order to achieve greatness, leadership qualities must be developed.

 That’s how it relates to the Marketing Mind.

In fact, and as a BONUS to you, it really can be called anything – the Golf Mind, the Garbage Disposal Mind, the Skateboarding Mind – any field in which you want to excel. Look for a leader and emulate what they are doing. Then fit it within your own style and you’ll have a winning Marketing Mind Strategy! Cool little bonus, huh? :-)  Learning that this mindset can be applied anywhere you want to achieve something big… cool!

Just remember the leader realizes that focusing on people (his team, affiliates, or email list, for example) is one crucial element for massive success. And coupled with #4 which we’ll go over in the next lesson, you become  that much coveted mentor everyone looks to. Of course, you should still be mentoring yourself through others, their books, courses and ideas. One of my favorite phrases is  “The smallest room in the universe is a mushroom. The largest room in the universe is the room for improvement.”

Keep acquiring, but open up that largest room for others to dwell in as well.

Look out for the next and last part of this series – #4 – Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND… a sense of indebtedness to the leader.

Look out for it!

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{ 31 comments… read them below or add one }

1 haw February 12, 2010 at 10:12 am

Not hard, learned this in a day, not even owning my own drum.

2 bergeorgen fritowskin February 16, 2010 at 4:58 am

there are loads mate,go speak to the artist who will get a feel of what it is you want-if he/she is free hand then all the better.
its on for life tho bro so choose carefuly

good luck.

3 jahriskeys February 22, 2010 at 2:06 pm

Jandy, click the left side of your screen, it didn’t start automatically for me, either.

4 hayata astamm February 28, 2010 at 1:04 am

And why don’t you donate some money. So they don’t have to look for money making solutions. Somebody has to pay the bills right? What do you pay for using their service? Shut up and watch.

5 chras March 3, 2010 at 2:03 am

i hope he flushed twice.

6 root speriaande March 10, 2010 at 4:43 pm

hey great video informative

7 heidah broades March 13, 2010 at 12:46 am

Lot to answer there.
Fist off I don't have a college education , but as I work in the social services line caring for old peeps in a small rural community I can say that my experiences have shown me how much I have to be grateful for that I have my health and three great kids and there are many others who struggle on in difficult situations. This has led me to do a couple of certificate courses to further my knowledge and make me better at my job.

8 sik keisiakorn March 26, 2010 at 11:53 pm

The person we believe ourselves to be will always act in a manner consistent with our self-image. *Brian Tracy

9 raff April 2, 2010 at 1:04 am

They're all useful

3) and 4) are almost the same

If I had to choose just one I'd go for 4)

in the original sentence, I might use "systematic" for "logical"

10 grimi kamian April 2, 2010 at 5:24 am

knowledge! knowledge is the key to greater things!

11 burlairish merwinzelm April 12, 2010 at 9:13 pm

RT Congratulations – RT I've got ANOTHER Wii game for…..drumroll….. Congrats! #mamavation

12 mcdouaritt April 20, 2010 at 1:39 pm

RT money can buy: a house but not home,clock but not time,book but not knowledge,medicine but not health,blood but not life,sex but not love

13 lauffman April 23, 2010 at 5:32 am

You are very much awake brotha. Keep spittin it.

14 coluci April 24, 2010 at 12:52 pm

Hospital employees who interact with patients during registration have a difficult job. They are expected to gather all the relevant demographic and insurance information, compare it to existing information, interpret the combination, and then make a decision that results in appropriate and compliant actions and behavior. And they are supposed to do all this while remaining calm and cool in what can be a very stressful situation.

15 eschmi leah April 26, 2010 at 9:04 pm

Christ benefits the Christians but cults only benefit the leaders.

16 chagga May 7, 2010 at 6:59 am

ZigZiglarQuotes: "Leaders think and talk about the solutions. Followers think and talk about the problems." -Brian Tr…

17 richsler May 14, 2010 at 6:15 am

Johnny Cache is a caching framework for django applications. It works with the django caching abstraction, but was developed specifically with the use of memcached in mind. Its main feature is a patch on Django’s ORM that automatically caches all reads in a consistent manner.

18 kirkelk May 14, 2010 at 9:02 pm

Libertarians seem upset that something is preventing them from being wealthy, but they dont express much compassion or recognition of suffering for poor or people of other disadvantaged conditions, maybe they sympathize to a degree that corresponds with their dissatisfaction at not being able to be rich or able to gratify themselves, but they don’t examine social phenomena beyond a superficial level from what I observe,they just want their money,greed,indifference and some authoritarianism too

19 matus jazaresitz May 24, 2010 at 7:53 pm

Don’t think one country donated when Katrina hit? If your memory served you, you’d remember that Hugo Chavez offered to help, but was denied by our ‘country’ (Bush). But Hugo’s a commie, right? As for dissing Mos Def speak, who wants to listen to classically trained speach therapists? HIs speach is of the highest art form. If you can’t relate, you must be hate-in.

20 kreuser lebreisah June 2, 2010 at 10:22 am

nicee songgg!!! =]

21 arl June 3, 2010 at 2:15 am

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22 saik eus June 5, 2010 at 12:55 am

What is an E29 language teacher visa and what are the new regulations?

23 arus June 9, 2010 at 9:11 am

So many good nominees this week, it was a hard decision but this weeks award goes to……(drumroll) All The Illegal Aliens  Map of My Country! Let me make this perfectly clear!         This is My Country! And, because I make this statement DOES NOT   Mean I’m against immigration!!! YOU ARE WELCOME HERE, IN MY COUNTRY!   Welcome to come through legally: 1. [...]

24 ferryles June 21, 2010 at 12:02 pm

The word 'genetic" i think is so misconstrued. I dont think people are natural born anything but is shaped mostly by their environment. If one is born with two parents that are leaders, they're gonna become something close to it if not better because their learning from leaders first-hand. One can also become a great leader even if born into a less fortunate situation, only must have a drive to do so, hence the challenge and that's where the others have an edge.

Just like when they say if your parents have diabetes, you're more likely to get it because of genetics. Not so. U're only gonna get it because you're apt to follow in their footsteps being that's what their teaching you and living the same lifestyle. Don't you think that if a diabetic realizes their error of lifestyle, then has a child and teaches them other wise, wouldn't that child have a healhier lifestyle?? Illnesses, edge of life, etc are all taught and learned.

Do you think their soon going to say that AIDS is genetic instead of saying don't follow the same footsteps as your parents did??? Everything has a cause, and it's not genetics. (unless u are inbreeding)

25 hon mae July 6, 2010 at 6:29 am

RT #wewontlastcuz your lack of chapstick knowledge…last time you kissed me, you gave me a splinter in my lip.

26 wasse July 11, 2010 at 12:58 pm

and I did not live in Aust during KRudd. So knowledge not great. Hope #Democrats clean up big time in August

27 due ker July 13, 2010 at 7:50 am

STC in RDF anyone? #joke

28 zinguyn toonetts July 15, 2010 at 5:34 am

Idk wat world u live in but last time I checked we were the CEOs and leaders of the world yall r just #Followers (cont)

29 jackson51 July 18, 2010 at 11:02 pm

Yes, I believe it's important because that was how I was raised. For me to do otherwise would be painful.

I you could imagine the thief or burglar with honor and integrity, then they would be a robin hood. Politicians would paint a more accurate picture of what is the real problem in our society so we can properly allocate the much needed funds to the right things. Finally, some people in Y!A would not use swear words or sell themselves or contemplate beating up losers…. Wait, I did say imagine right … phew!

30 marty July 25, 2010 at 2:00 am

haha yea it hurt alot…it got easier at like 45 mins but idk about 4 hours..thats asking for carpal tuner

31 gua August 16, 2010 at 4:06 am

the followers enrosques are named also rulo loco?

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