How the Marketing Mind Works, Part IV

by Wolf Benedict on November 16, 2009

In the last blog post, we talked about #3 below – leadership and how they look accumulating resources. Here are all the four points. We’ve discussed the first two already:

  1. People tend to believe what they read on the internet if the subject is of interest to them, even if they aren’t familiar with the author or source.
  2. Most people are in “learning/acquiring mode” rather than “active leader” mode.
  3.  Whereas most people are accumulating knowledge when they’re interested in a subject, a leader is interested in accumulating more PEOPLE and resources.
  4.  Leaders give of their time, knowledge and expertise in a consistent manner. This not only establishes authority, but creates attraction AND… a sense of indebtedness to the leader.

Let’s discuss #4 – I’d say one of the most important in this small list.

If you want to be recognized as an expert, you must be willing to give more away initially than you take. How can you do this?

  1. Create a blog like this one and populate it with “how to” articles that solve your readers problems.
  2. Provide insightful answers on popular forums like the Warrior Forum.
  3. Write FREE informative newsletters and send them out daily/weekly/monthly.
  4. Respond personally to forum posts and blog posts with your own take on things.
  5. Give one-on-one coaching via email, phone, or chat.

There are other ways, but those cover some of the major ones.

Basically, you need to come from a giving place, where YOU are the resource, the fountain of knowledge that spills over into experience. And this experience you are sharing is your unique selling point. I go more into this in my 7-Day Marketing Mastery Mini-Course. Go ahead and sign up for it – it’s FREE and you may unsubscribe at any time.

Another thing to note: Come from a giving place, and give your stuff (but not all of it) away. The small sliver you don’t give away is your profit pivot point. When you whet enough people’s appetites while holding just a small bit back, they will naturally want to know what else you have in store and will pay you to get it if you present it with strong copy and a clear call to action.

We will cover those in future blog posts as well – the importance of strong copy and a clear call to action.

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{ 35 comments… read them below or add one }

1 whey.protein.side.effects December 3, 2009 at 10:38 am

Very extraordinary website.
The info here is truly important.

I will share it with my friends.

Cheers

2 bener teann February 13, 2010 at 7:11 am

It's the world's most popular website. (Google is the largest search engine..but not website).

3 higereynek February 13, 2010 at 7:58 am

i would say….. create your own….
so you would go along a buffet style, put all the toppings on your base, then put it in the stove yourself! DIY Pizza or DIYP for short :P

4 dava February 21, 2010 at 1:40 am

great stuff enjoyed your videos

5 cepoffeile katsuriaul February 25, 2010 at 10:28 am

well put

6 phillarret February 28, 2010 at 9:36 am

>On the other hand saying you will be more open than any team in history then say you planned a 6 months radio silence is just stupid as is saying that you are establishing your team next to the best wind tunnel in north America then claiming your car is designed on CFD because someone else is using that as a unique selling point.< And on that note, I actually blogged about it! I’m pretty much just regurgitating stuff from you guys here, but I sorta felt like writing something to “get it out”.

7 shapo March 4, 2010 at 2:28 pm

nnn

8 seristoff mahimonda March 8, 2010 at 1:36 am

#jobs #MLM Blog Update: What Should You Find in an Affiliate Marketing Tutorial?

9 burrussey evernonaga March 11, 2010 at 8:45 am

How To Write, Publish And Market Your Own Money-Making Book (or EBook(R)) Online.

10 goddeliss borsel March 11, 2010 at 1:51 pm

Understand the ancient concept of MAYA…be happy…Maya Bazaar is a reality..

11 rant flooraney March 19, 2010 at 7:47 pm

i fyou tell the library it is homework you can do it for free there

12 olpa March 21, 2010 at 7:14 pm

As A Member Of This Service You Can Access The Entire Library Of Jewelry Making Professors Video Classes. Advanced Jewelry Making Videos Show How To Make Beautiful Necklaces, Bracelets, Earrings, And Many Other Beautiful Bead Creations.

13 des kono March 29, 2010 at 3:39 pm

Barış. Rica edeceğim bana neyin ne olduğu dersini vermeye kalkışma, germeyelim ortalığı :)

14 rom rati March 30, 2010 at 8:50 am

i do.

15 chartushpa cantos March 30, 2010 at 7:10 pm

How can I install this option for post views?

I noticed this next to their #tags

Thanks

16 donney April 16, 2010 at 5:44 am

Make it a "lounge style" with couches and wi-fi and a smoothie bar.

17 harainsky April 17, 2010 at 9:12 pm

we enjoy free rooms food comps & free drinks at the isle of capri casinos also get free money in the mail monthly ask the casino hostess & be sure you use your players club card all the time thats how they rate your play if you play blackjack be sure to ask to be rated before you start playing good luck

18 sierey trinke April 24, 2010 at 10:27 am

That's very unlikely to exist.

Such percentages/probabilities are not constant in time, but vary with market conditions. What I would do, is collect the data myself and calculate the numbers I want with a spreadsheet.

Advantages: you'd know exactly what the numbers mean, because you programmed them, and more important you can play with them and see if you can come up with a good system to trade.

19 capuzawa schlegames April 25, 2010 at 6:17 am

First of all you need to understand what the meaning of "demand" is. Demand can come in many forms, for example, when your products are very special and no one else has it. Or it could be that you are in a location where there is no other similar coffee shop. Or you can be having a coffee shop that is providing a very dedicated personalised service, say the waitress remembers everyone's names and orders.

Depending on where you steer your coffee shop business, there's actually very different types of demands. Hope this helps!

20 clougard burr May 2, 2010 at 10:16 am

Be’, ho scritto che Microsoft è maestra in tale arte, quindi qualcuna l’azzecca (anche se XBox mi pare sia lungi comunque dall’ essere la “killer console” del caso [N.B. Non sono giocatore da console, ho solo giocato un po' con una PS oltre dieci anni fa e l'ultimo gioco con il PC risale a circa 15 anni fa]). Google vs. Altavista invece è un altro tema, qui Altavista ha avuto un ruolo quasi analogo allo Xerox PARC nel discorso che ho menzionato prima. Altavista è stato un “byproduct” della Digital, e credo abbia anche sofferto di un momento in cui ancora si credeva che il “portale” alla Yahoo fosse il modo migliore di navigare Internet (ero un grande utente di Altavista negli anni ‘90, ed un bel (brutto) giorno ho notato che l’home page era diventata un “portale”, dove la ricerca era un aspetto secondario). Google ha scommesso sulla navigazione come ricerca e non come gerarchia/”file system”, e oggi anch’io delle volte faccio prima a trovare un sito di cui conosco l’URL facendo una ricerca su Google piuttosto che digitando l’URL nell’address bar (e figurati se dovessi arrivarci navigando categorie tematiche). Google vs. Altavista ha segnato la nascita di Google, non ha rappresentato una rincorsa.

21 veli levin May 4, 2010 at 2:26 pm

Nice work. keep it up. mean time come for social media marketing for esteembpo**com jkhgmj

22 brun roembali May 5, 2010 at 10:21 pm

Mobile shopping company miBuys conducted a survey of 1,600 women on mobile phones and found that the overwhelming majority of them were open to more mobile marketing and mobile shopping.These respondents love using the mobile web overall, this study s…

23 shlafara May 6, 2010 at 10:00 pm

$ORI.AX (ORICA FPO) $26.45 crossed its 1st Pivot Point Support #emppv #stocks

24 stjane mirash June 18, 2010 at 11:19 pm

if you do it is major extra homework for you. lol

25 keppian willeen June 28, 2010 at 2:53 am

thanks for the mention, Lee. I'm keeping an eye on your LI answers – they are really insightful, with a practical touch.

26 bijah hiro July 4, 2010 at 11:18 pm

Straightforward, simple methods of discovering your Unique Selling Point:

27 kamphryson gouistoria July 5, 2010 at 10:56 am

Why not?

28 keltrehard July 6, 2010 at 6:29 am

Silly questions(mostly), insightful & funny answers. Read all of them!

29 padillazen July 8, 2010 at 1:56 am

Great job !!!

30 pier July 8, 2010 at 2:33 pm

Straightforward, simple methods of

discovering your Unique Selling Point:

http://bit.ly/cZI8S0

31 eugess cana July 19, 2010 at 1:02 am

Straightforward, simple methods of discovering your Unique Selling Point:

32 per July 27, 2010 at 12:20 am

il tema dell’upgrade è sempre lo stesso… il costo. se te lo cambio in 12 mesi, in 12 mesi devo recuperare il costo o quasi (ad oggi il ritiro, refurbishment e ri-commercializzazione non è un processo sostenibile da noi italiani) per cui si farebbe come con at&t: ti chiedo 60-70 euro/mese a quel punto chi lo compra? mille persone?

33 krat due August 1, 2010 at 5:22 am

Affiliate Marketing Rules | articlewrap

34 free August 7, 2010 at 6:46 pm

Euro Finds Pivot Point Against Dollar
Forbes – Jul 27, 2010
Dan Cook is the Senior Market Analyst for IG Markets, a leading Forex Trading company. EUR/USD – As we approach the midway portion of the US trading day, the euro has been paring back some of its …
Forex Technical Update – Action Forex
India Forex Advisors / Market Commentary / 30_July_2010 – IBTimes
Spread Betting for Me – Forex Hound – Commodity Online

35 starperucc August 8, 2010 at 1:06 am

Lance, you really got me into OHLC. I trade mainly using candlesticks. but now I will use OHLC chart to confirm my candlestick trade. That way I will have more odds on my favor. As always your video presentations are remarkable.

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